Pure Product

🧩 The Challenge

The brand was stuck on an outdated BigCommerce theme with a dull layout and limited content control. The checkout experience was slow—especially with prescription uploads—hurting conversions and customer trust. They needed to feel like a strong, modern D2C brand, not just a template store.

💡 Our Solution

We moved them to BigCommerce Enterprise for more power and flexibility.
Key steps we took:

• Custom UI/UX redesign with a clean, pet-friendly aesthetic

• New color system, layout structure, and icon set

• Builder.io for content control and scalability

• Streamlined post-checkout logic to handle prescriptions faster

• Speed-optimized checkout flow to reduce cart abandonment

✅ The Result

A modern, conversion-friendly site that the client can now manage with ease. Brand perception, speed, and customer experience improved across the board.

“Fast, Flexible, and On-Brand. They rebuilt our BigCommerce site with a customer-first mindset. Integrated with Builder.io and our blog—it’s easy for our team to scale now.”